Please note: This is a companion version & not the original book. Sample Book Insights: #1 Our closest friends are not our biggest assets when it comes to opportunity. Our biggest opportunities and best sources of new information come from our weak ties, or connections with people we don't see often or haven't spoken to in a long time. #2 The Fertittas, who had bought the UFC, continued to put more effort and money into it. In 2004, they gambled even bigger by pitching a show where aspiring young fighters were shown living and training together, all while competing for a contract with the UFC. #3 The UFC was a success almost from the start, and it quickly increased the fan base for mixed martial arts. It also made Dana White into a television star. #4 Our tendency is to seek out trusted, familiar counsel when we are faced with a difficult situation. But when we need new job advice, we typically go straight to our strong ties, who are often connected to each other and share information.